Your Website or Blog as your marketing and income driving tool

Website as marketing and Income driving tool

Is your website just a passive web page sitting on the internet that you haven’t updated in months?
Or do you only need a website to display and make your contact details, products/services “findable” / searchable?

As a website designer I have heard this so many times before:
I just want a website and I will not change it often.
When you say this, I hear: I do not actually think my website will attract clients and I only need to have a cheap and basic website that just sits there and will hopefully bring in clients.

Did you say any of the above when you employed your marketing manager or even a sales person?

If you want a static website, that is exactly what you will get! A website that does nothing to grow your business, a website that is only useful to display information that doesn’t actually attract new clients, but is only seen as something that provides product or services information while hoping that 5% of visitors can be clients. You can stick with the above if you want, but to me it just do not make sense to invest in an asset with the hope of a return.

A Website is and can be so much more than just a static site on the internet where clients can find your street address, email or telephone number, a website could bring in more business than you ever imagined if built and used correctly!

The Vastness of the Internet!

Your website is like a grain of sand in the Namib Desert. There are now almost a billion websites live on the internet.
Every second about 3 websites are added. In September 2014 the website count reached over a billion.

This information shows us how huge the internet desert actually is.

Website Statistics

Click to Enlarge! Reference: Internet Live Stats

Your website the Sales Person

See and use your website as your best sales person you have ever employed. Your website should/must be active; it should be in client’s faces and drive sales. The best of it all, it can be automatic! To be in clients faces is not to force it down their throats with constant spammy advertising or e-mail newsletters that don’t mean much; no-one likes that kind of marketing.
You need to do the kind of marketing that feels good to you, the kind of marketing that you like to see and receive in your inbox.

Your website can be used in many different ways to generate income!

For a moment think of your website as a provider of knowledge to customers.

Most people browse the internet for information and use it to do research on things they either are going/ want to buy or simply just like. So if a potential client can find all the information they need on a particular product/ service on your website, they are more likely to buy from you!

Empower your clients with knowledge that they didn’t even think existed or thought was necessary to know before making a decision on a purchase. I am not saying to bombard visitors or clients with technical information, just simply make it available or easily findable if they are technical minded like me.

I just hate it when I need to search the internet to find technical information I sometimes cannot even get on the manufacturers website.

Let us look at a few different ways to actually empower your clients through your website and actually drive more sales!

  1. Blogging or Writing Quality Articles about your products/ services can/will enhance your knowledge and give credibility among potential clients and even suppliers in your industry.
  2. Review Products, reviewing products could increase your knowledge, which in turn enhances the quality of information given to clients.
  3. Review of services might come in the form of testimonials from a client or increases in sales can be a good review of that.

By going the extra mile and providing information freely is good marketing. Give to your clients before they give to you.

If your business is a hotel, write an article or show some images on how well and often you clean the rooms.
If your business is a restaurant, show people how you make food, where you buy your food, what food you buy(organic) and how clean the kitchen is or how well trained the chefs are.

Selling Intangible services is a bit different than actual Tangible products or services.
If you sell blogging advice, show credibility by putting your money where your mouth is, provide people with real statistics on your income, traffic and sales. Why would anyone believe something if there is no real proof?
Like us selling website design, write articles on web design related topics, like we are doing now!

It all basically boils down to getting your business out there by showcasing your skills through either writing or creating videos about it. That is to say if you want to reach a wider audience than just your local community. Isn’t that what a website is about anyways? Reaching a wider audience than your already existing local client base.

Real Life Examples:

If your business is a hotel, write an article about how you are reducing waste and future plans to be an eco-friendly hotel.

Restaurant, Let customers know how you prepare food (set a table in the kitchen), where you buy food (Sustainable farms), what food you buy (Organic, GMO), boast about using only natural flavouring and no MSG, how clean the kitchen is or how well trained the chefs are.

Selling Intangible services is a bit different than actual Tangible products or services.
If you sell blogging advice, show credibility by putting your money where your mouth is, provide people with real statistics on your income or traffic and sales. Why would anyone believe something if there is no real proof?
Like us selling website design, write articles on web design related topics, like we are doing now!

It all basically boils down to getting your business out there by showcasing your skills through either writing or creating videos about it. That is to say if you want to reach a wider audience than just your local community. Isn’t that what a website is about? Reaching a wider audience than your already existing local client base.

More examples on how a website could drive traffic and sales.

Let’s take lawnmower retailer as example:
Do reviews and tests on certain functions a lawnmower can do with a price comparison and specifications for the new vs. older model.
This all means to get involved and getting to know the actual product you are selling.
Product reviews can be taken further with video reviews, explaining specifications, fuelling, starting and using the lawnmower by cutting grass and the amount of time the fuel last etc.
The video can be uploaded to YouTube, embedded on your website, and have it displayed in-store for waiting customers that in turn could drive sales!
This will in turn showcase your knowledge on the actual product you are selling.

With this all said, creating quality content is key to driving and increasing sales. I am not saying without it your sales will not increase, but this could give you an advantage over others by increasing your knowledge thus providing quality info to your clients too.

This is all time consuming activities that at first seems to go nowhere, but it might just pay off and I am sure it will be worth the effort, not only for increased exposure but also to keep you and your staff knowledgeable on changes in the market but also keeping staff trained.

I hope you will start implementing some of the suggestions given and take your business that step further. 

About Reinardt

A graduate of the Tshwane University of Technology, Reinardt is an all-round techie at heart. Using his tech and business skills to build online businesses is only one of the ways he expresses his passion. He is also the founder of multiple online sites, cPanel administrator, audio and visual enthusiast and tech researcher. Fulfilling one of his dreams of travelling the world, he is inspired to help others achieve theirs. Reinardt spends his free time doing video-/photography, organic gardening and keeping busy with geeky stuff like rooting his android phone from Lollypop to Kit-Kat. He is constantly looking for ways to improve the world as we know it, through technology and spirituality. So much to learn, see and do, so little time…

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